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Professional Staging to Sell

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In the United States and Australia, prestigious homes are rarely brought to market without input from a professional Home Stager. This month we hear from Denise Cable from The Home Styling Company, this region’s only qualified Home Staging expert whose mission is to raise the profile of her profession with vendors in the UK. Here Denise explains why home staging is that crucial final piece of the marketing jigsaw.


Why is it in the UK, vendors would rather reduce their asking price by tens of thousands of pounds, than invest a much smaller amount (from a couple of hundred) preparing their property for sale?


Well even before you involve your agent you should be thinking about preparing your property for market, as good preparation (like most things in life) can make a significant difference. If you have selected James Sellicks to market your house, you already recognise property expertise. By also considering a Home Staging service, you will be making doubly sure your home reaches its full potential.


Home Staging is a relatively unknown term in the UK. So what is it?


Well let’s start by dismissing a few misconceptions. It isn’t interior design (personalising your home to your own particular taste), and it’s not just home decorating; Home staging is about highlighting your property’s best features and minimalising any negatives. Your home needs to appeal to as many potential buyers as possible. Potential buyers take about 5 to 10 minutes to walk through a home and decide if they like it or not.


So what form should this preparation take?


There is lots of common sense general advice out there, (and it isn’t about painting everywhere cream), but is it tailored to your exact property? We all know that you only get one chance to make a good first impression, and for most buyers these days that will happen online when they look at your photos. If they don’t like the first image they see, they may not even click through to look at the rest.


So your property needs to be looking at its absolute best before you have your marketing photos taken, so that the high quality photography taken by James Sellicks can capture your house at its absolute best.


Looking at your house with a critical and objective eye is crucial. What will your buyers see? Now if you have been in your home for many years, you may find that you can’t be objective as you are just too close to it. Perhaps you don’t have the time, or the necessary skills to bring the best out of every room. If this is the case, then involving home staging experts such as The Home Styling Company will be a very worthwhile investment.


Will my house really benefit from Home Staging?


Definitely. The way that you live in your home, and the way that you sell your house are two different things. A professionally presented home will essentially emphasise the space, functionality and features of a house, so that prospective buyers can envisage themselves living there. It will make your house look bigger, brighter, cleaner and warmer, distracting from any negatives.


Ensuring your property is perfectly presented is not only for top end properties, ALL properties can benefit from staging regardless of size or asking price.


As an independent home stager I am an expert in preparing homes for sale. I can work with what you already have and within your budget. Quite often it is not about buying things for your house but about getting rid of things. Less is often more.


 A "Home Staging to Sell" consultation will provide you with the knowledge to implement the necessary changes in order to maximise your sales potential. I shall spend two to three hours with you to fully assess your property in terms of maximizing the saleability. A detailed list of ‘essential’ and ‘desirable’ outcomes will be detailed in the report.


Buyers don't want to imagine it; they want to see it. Staging before your house goes on the market creates the ultimate win-win situation for all involved. A little money invested really will reap plentiful rewards.


The Home Styling Company will visit you to do a home consultation and a full Home Staging to Sell Report for £150

Contact details: Denise Cable


T: 07870 751108


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